PROMOTION STRATEGY

M. Enis's band (1974:378) diartikan's promotion as “.. comunication that inform potential customers of the existence of product and persuade them that those product have want satisfying capabilities's usa “. William J. Stanton (1981:445) declare for “ basically, promotions is an exercise in information, persuation and conversely, a. person who is persuaded is also beiong informed “

Promotion that diartikan can as a sort communication which give cogent explanation prospective consumer about goods and service or even one process divides IDE, audiens's information or feel.

Factor that regards promotion mix

So in our promotion strategy knows promotion mix or promotion hotchpotch that is regarded many factor is of important, Stanton (1991:432) divide to go to in a few factor for example:

1. The amount of money available for promotion.

Effort that have capital there are many of course more has ability to confound squashy promotion elements.

2. The nature of the market.

pasr's situation concern marketing region condition geographically where consumer can visit.

3. The nature of product.

this product situation concerns if product for consumer the end or industry consumer.

4. The stage of the product ’ s life cycle.

on zoom which product life cycle was reached will regard promotion that is utilized.

Meanwhile William J. schoel (1993:425) factor that regards promotion mix is the marketer, the is market's target, product and the situation.

Promotion elements

1. Advertising.

John D. Burke (1980:9 ) mengartikan advertising as “.. Is a. sales message directed at a. mass audience that one ex through, persuation to sell goods, services or ideas on behalf of the paying sponsore “” be John W. kennedy mengartikan advertisng as “ salesmanshif in print “

Media that often been utilized for advertising or advertising can pass through newspaper, magazine, direct mail, TV, radio, bisokop,advertisement board, car card, lamps, catalogue, telephon etcetera.

emerging frequent advertising terhabtung on type and affinity (appeal) one that begat by that advertising. so we know beberapap advertising type that often been featured by television or another media for example:

A. Price advertising, more advertising self-assertive interesting price. Advertising:”Pocket camera;current camera, to who only, fujica pocket 250, just Rp 17.000,- bag and film following ”

B. Brand advertising, more advertising gives impressi about name brand to reader or its hearing. Advertising: “Instant, now Dancow Instant savory, just 4

* Sales promotion
* Public relation
* personal selling

from: http://elqorni.wordpress.com/2009/11/01/strategi-promosi-2/

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direct Mail for Relationship Marketing

direct Mail constitutes a communication tech that experience growth so quick since 18th century. Why? Since for a large part market agent, direct Mail constitutes easiest communication tech is measured to weigh another teches. We can direct ‘ account total one be transferred and total one return ’. By use of this tech, relative easiering to makes a criticism system total freight of objective market particular part. This trick also close resemblance is easily as menganalisis response that at accepts and by use of software type ‘ contact ’ current aught, can take in that response to final sales department. In its bearing with this direct mail's cost we can know sacara must how big cost each penjualaan. We can also account profit on straightforward investment and more meaning.

direct Mail's role
direct mail really corporate benefit especially while face audiens in number that relative little. Herein, direct mail can become one and only connecting media regularly.
direct mail also becomes pretty good supporting tech for advertising and Liaison campaign. direct mail can pass on order diffusely and specifically which will be read and is absorbed if its target target correct and it creative solution is designed with every consideration.
direct mail merupak is pretty good media to arouse response. We often get it good deep personal life or business. Even ‘ junk mail ’ that match, most of we shall discard its bank several times in one year. If its content corresponds to audiens's wish target therefore very likely they that merespons will. Therefore, direct mail acts out sentral in there are many campaign bisiness to business.
Via one series of dispatch, direct mail can also be utilized to break down a complex order as a number unsure and sends it in size smaller one. This trick as essential while direct mail's dispatch is attributed to teach audiens or as media of warning e.g. about AIDS, smoking danger and health, issue about lingkunagn etcetera.

from: http://elqorni.wordpress.com

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